Online channels hold an absolutely dominant position within the UK market for the
full body sex doll. Global data reveals that online stores currently account for approximately 45% of the market share for adult sex doll sales, making them the fastest-growing distribution channel in the sector. In the UK market, Google Trends data indicates that search interest for keywords such as "sex toys" has consistently remained within the high range of 90 to 100 since the second half of 2025.